Getting your newly released song, on an editorial playlist on Spotify can make your career! Some of the biggest playlist editors at Spotify decided to answer some of your questions about playlisting.
Here are five questions and answers from the article they published on their Spotify for Artists page.
@trueking_99: Do I need a specific amount of followers or monthly listeners on Spotify to get playlisted?
Not at all. Followers and monthly listeners don’t factor into our decisions. We listen to a song and independently do our best to find the right home for it within our playlists (although accommodating all pitched songs is unfortunately not possible).
@jnjmusic87: If placed on a Spotify playlist, how long does the song stay active on the playlist?
This depends on a bunch of things—the update schedule of the playlist, the type of playlist, the playlist’s audience, and the performance of the song within the playlist. Some playlists like #ThrowbackThursday and New Music Friday update each week with a full slate of new content. Others, like POLLEN, may update at different cadences depending on the type of playlist they are and what’s best for the experience within that type of playlist (mood versus workout, etc.).
@h3ggem: How do you get into more editorial playlists after release?
While you can’t pitch your music to us through Spotify for Artists post-release, our editors are definitely looking at signals from our data for songs that are resonating on our platform. Try and continue to build momentum for your tracks and engage with your audience—you can track how it’s doing in multiple spaces with our analytics tools within Spotify for Artists. Pay attention to your audience stats: who they are, where they live, and engage with those people on your socials.
@austinselfmusic: How do I contact a curator?
Anyone can pitch music through Spotify for Artists, that’s the place where ALL editors go to look for new music—it’s your line to contacting our editors.
@jepicspics: Can you please send feedback to artists that never get on a playlist just so we can improve.
Although we understand how important feedback is to your journey and growth as an artist, it is simply impossible for us as we get too many pitches to respond to each one individually—it would take time away from our focus on listening to and curating as many songs from as many artists as possible. As a benchmark, around 20% of tracks pitched through Spotify for Artists are placed on at least one playlist.
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